5 Remarketing Lists To Boost PPC Performance

Remarketing is one of the strongest conversion tactics in digital marketing today. By using artificial intelligence technology, search engines such as Google and Bing allow companies to serve display advertising or standard text ads to previous visitors of their websites. Remarketing lists are a powerful tool for all Google Ads campaign types – but specifically for Google Search ads.

With the looming, inevitable privacy updates coming to advertising, remarketing lists are a vital part of any PPC strategy. Remarketing allows you to hyper-target specific audiences who are already familiar with your brand to help maximize return on ad spend (ROAS). A consumer journey can have countless touchpoints before making a purchase.

So, let's discuss how can you boost PPC Performance with the help of Remarketing ads -  

a) Segment your audiences

The first thing you need to know about advanced remarketing is how to segment your audiences. Instead of targeting every visitor with the same ad you’re going to create highly targeted campaigns based on the actions they take on your site and the interests these confirm.

For example, here are four different types of visitors you’ll commonly get:

• a) U-turners: People who leave your site within seconds (without viewing a second page).

• b) Scrollers: Visitors who spend a good amount of time on our landing page before leaving.

• c) Browsers: Users who visit multiple pages, spending minutes on your site.

• d) Clickers: People click one of your CTAs but don’t make the final conversion.

• e) Quitters: Users who start the conversion process (e.g.: filling out your form) but quit before converting.

Each of these users demonstrates a different level of purchase intent and you’ll want to target them with different ads accordingly. In the case of U-turners, you might choose to ignore this audience altogether or bid low on a generic campaign simply reminding them of the offer in your ad.

b) Create campaigns for existing customers

With so much emphasis put on generating new leads and converting them into customers, it’s easy to forget about the most important people to your brand: your existing customers.

c)  Remarketing lists for search ads

Remarketing lists for search ads (RLSA) allow you to target previous visitors with regular search ads when they go back to Google and continue searching. Unlike remarketing on the Display Network with visual ads, RLSA ads are regular search ads that only show for people on your remarketing lists when they use Google Search.

d) Further, Build Out Negative Keyword Lists

This should be a no-brainer, but continuously building out and monitoring your negative keyword lists will help significantly reduce costs and improve results (especially when using broader match types!). It is pretty easy to waste TONS of money on searches that are not related to your business if negatives are not set up properly.

e) Pause Keywords with Poor Performance

How do you know if a keyword has poor performance?

First, make sure it’s been running long enough to acquire enough data to make this decision. If a keyword has only been running for a few days I would suggest giving it some more time to accrue data rather than just pausing it right away.

Also, do your homework before pausing a keyword. Investigate to find out why the keyword is not performing well. 

What are the best strategies for social media marketing?

What are the best strategies for social media marketing?

A social media strategy is everything you plan to do and hope to accomplish on social media. It will guide your actions and let you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. 

Choose social media marketing goals that align with business objectives.

Start with creating S.M.A.R.T. goals. Each of your goals should be:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

That way you can measure your success and know what your ROI (return on investment) is. Vanity metrics like the number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates. You may want to track different goals for different networks, or even different uses for each network. Social media goals should align with your overall marketing objectives. Start developing your social media marketing plan by writing down at least three goals for social media.

a) Learn everything you can about your audience

Knowing who your audience is and what they want to see on social media is key. That way you can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into customers for your business. When it comes to your target customer, you should know things like:

• age,
• location,
• average income,
• typical job title or industry,
• interests, etc.

b) Know your competition

Odds are your competitors are already using social media, and that means you can learn from what they’re doing. A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own. It will also help you spot opportunities. Maybe one of your competitors is dominant on Facebook, 

Forr example,  put little effort into Twitter or Instagram. You might want to focus on the networks where your audience is underserved, rather than trying to win fans away from a dominant player. Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them. As you track, you may notice shifts in the way channels are used. Or, you might spot a specific post or campaign that really hits the mark. Use this kind of intel to inform your own social media marketing strategy.

c) Do a social media audit

If you’re already using social media, take your efforts so far. Ask yourself the following questions:

• What’s working, and what’s not?
• Who is engaging with you?
• Which networks does your target audience use?
• How does your social media presence compare to the competition?

Once you collect that information, you’ll be ready to start thinking about ways to improve. Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.

c) Set up accounts and improve profiles

As you decide which social networks to use, you will also need to define your strategy for each. Write out a mission statement for each network. A one-sentence declaration to keep you focused on a specific goal. If you can’t create a solid mission statement for a particular channel, you may want to ask yourself if it’s worth it.

Example: “We will use Twitter for customer support to keep email and call volumes down.”

Once you’ve decided which networks to focus on, it’s time to create your profiles. Or improve existing ones so they align with your strategy.

• Make sure you fill out all profile fields
• Include keywords people would use to search for your business
• Use consistent branding (logos, images, etc.) across networks so your profiles are easily recognizable

Use high-quality images that follow the recommended dimensions for each network. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network.

d) Create a social media content calendar

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact. Your social media content calendar also needs to account for the time you spend interacting with the audience (although you need to allow for some spontaneous engagement as well).

Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It’s the perfect place to plan all of your social media activities—from images and link sharing to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns. Your calendar also ensures your posts are spaced out appropriately and published at optimal times.

Make sure your calendar reflects the mission statement you’ve assigned to each social profile so that everything you post is working to support your business goals.

• 80% of your posts should inform, educate, or entertain your audience.
• 20% can directly promote your brand.

e) Evaluate and adjust your strategy

As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.

• Look at performance metrics. In addition to the analytics within each social network, so you can see exactly which social posts drive the most traffic to your website.
• Re-evaluate, test, and do it all again. Once this data starts coming in, use it to re-evaluate your strategy regularly. You can also use this information to test different posts, campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your strategy in real-time.

Google ads agency in Bangalore  

Start Getting 3X better conversion from your Google ads campaigns and decrease your CPA by more than 30%. This is our trend with most of our Google ads accounts.

a) Stop Wasting Money on non-performing keywords, ads, and audiences.

b) Say NO to low-quality leads. We can generate more qualified leads from AdWords ads.

c) Not getting enough conversion (leads, sales)? Let us analyze and find more opportunities for your business.

Benefits of best Google ads in Bangalore -

a)  Increase your lead generation -  Are you running your Google ads for Lead generation? Our Google ads agency in Bangalore has great experience in generating leads for different industries like real estate, education, professional services, hospitals & doctors.

b) Fix issue with lead quality - Lead issue is one of the biggest challenges. Getting lots of leads with poor quality waste our time and money. We know how to bring quality leads from AdWords and filter our unqualified traffics.

c) Sell more from your online business - Selling online with Google ads has become more effective than before. Latest updates like performance max & inclusion of AI in ads have made it possible to generate more revenue from selling online.

d) Increase your order value - Just getting new orders is not sufficient, but the increasing value will add more profit. Targeting the right audience, and the highest value items can make it possible. Get in touch with us today for more details. 

Are you looking for the best PPC company in Delhi?

Not every business can afford to wait for customers to be organically driven to their brand. In such instances, pay-per-click advertising is your best bet for attracting quick visitors to your website. PPC service gives you laser-targeted exposure, which shortens the purchase process for customers & increases the conversion rate.

PPC helps boost conversions & increases company revenue. However, running a campaign yourself can be extremely difficult & daunting. To assist you in your search for a partner, you can hire the best PPC company in Delhi.

Pay per click is one of the most effective ways in which advertisers need to pay some amount of money recommended by Google for certain keywords to generate leads and improve ad performance. our company is a well-reputed PPC company in Delhi, India specializes in offering PPC management & recommendation services that help your business to get maximum ROI & sales. Google PPC ads are used by millions of small-midsized and large business houses all over the world. It is one of the most cost-effective ways to increase sales. leads and drive traffic.

To expand the business, from the small to the largest empire, you need to drive the traffic to the site but it is not easy for you. Our company offers top-notch PPC management services for small to largest business corporations. It includes e-commerce health, real estate, and many others at very affordable prices.

Why we are the best PPC company in Delhi?

PPC agency is meant to filter the keywords & has laser-like precision and that's what we do. Offering the best Google ads service provider in India, our main aim is to make the visitors flock to your website & then the visitors convert into customers. We follow a streamlined method that has been tried and tested for successful results. Being the most experienced PPC company in Delhi, we ensure that our team generates maximum ROI with our lead generation. Our experts promptly monitor the campaign to improvise and further strategize for better results. As a leading PPC agency in Delhi, we follow a result-oriented process created for success. 

We do the list of following things to make your ad perfect-

a) Bid management

b) Ad copy creation

c) Research & Selection 

d) Ad Placements on the search engines.

e) Competitor analysis 

Some of the benefits you will get after hiring the best PPC agency in Delhi-

a) Relevant Keywords - In search engine optimization (SEO), keywords play a vital role. But, finding and using the right set of keywords is not an easy thing to do. Additionally, if a PPC campaign is designed around wrong and irrelevant keywords, then they are nothing but a complete waste of your money & time. However, a professional PPC agency boosts specialists to do proper research on keywords and use several tools to find the relevant and most appropriate keywords for your business. 

b) Impressive content - Another great thing about hiring a PPC management company is that they provide you with specific & proper research on your competitor's business campaigns to create impressive & result-driven copies for you. Having such copies is highly important to convey the right message to your target audience. So, you must hire a company for PPC campaigns that have a dedicated team of professionals to create influential content & make the audience respond.

c) Save your precious Time - It is a fact that PPC campaigns require serious commitments to research & time. An individual should be up-to-date to manage the ads,. Moreover, these campaigns require constant monitoring. All these requirements make this task a bit complex for businesses as they cannot devote all their time to a single task especially when they already have many others things to do.

d)  Aware of every aspect of PPC - Even though many business owners are familiar with the term PPC but they do not understand its other terms such as Cost-per-click(CPC), Cost-per-Action(CPA), etc. However, a PPC management company knows these terms & other essential factors associated with it. They utilize their expertise to effectively manage PPC Campaigns & help businesses surf sail through it easily. 

 

Facebook ads agency in India

Facebook ads agency in India 

 Do you want to generate more leads or sell your products & services through Facebook & Instagram?

 

Well, you don’t need to worry about it because Xtremeads. is the top-rated Facebook ads agency in India offering a fusion of services to serve the industry needs and give new heights to businesses. With ample experience, our Facebook ads agency has the team to set up & manage profitable ads on Facebook.

 

With our absolute dedication to helping small, medium, or individual businesses to drive positive outcomes as per their requirements, we have been successful in setting new standards for the services delivered. Our relentless efforts to meet our client’s expectations set us apart. We have proudly assembled a team of innovative thinkers and professionals in various digitally focussed areas, such as SEO (Search Engine Optimization), SMM (Social media marketing), Google Ads & Facebook ads. With the industry’s best knowledge, they are motivated to provide the best solutions to our clients. Contact our agency to get more details about our Facebook ads agency services & packages.

 

Why are Facebook ads necessary?

 

     i) It has 1.73 billion daily active users. So, you can reach a wide range of audiences.

 

     ii) $ 17.4 billion in ad revenue during Q1 of 2020.

 

     iii) More than 80 million businesses use Facebook pages.

 

     iv) The average CPC on Facebook is from rs.0.51 to rs.2.26.

 

     v) The average CPM is around rs.9.95.

 

    vi) It offers the best ROAS (return on ad spend).

 

     vii) You can start with any budget whenever you want.

 

    viii) It also helps you to advertise on Instagram.

 

    ix) It is very cost-effective compared to other social platforms ads. 

 

   x) Facebook still has the most flexible and versatile targeting capabilities of any social media platform. With Facebook, you can reach users by location, demographics, age, gender, interests, and much more. 

 

What are the most effective types of Facebook ads?

 

Our Facebook ad agency will help you to run all types of FB ads but knowing which types of Facebook ads will be most effective for you depends on the campaign objective.

 

Before you choose a Facebook ad type, you should first identify specific marketing goals that you will like to execute. So, note down your key marketing objectives.

 

Various types of Facebook ads include - 

 

i) Carousel ads( Multi-products ad)s - Create an ad with two or more scrollable images or videos.

 

    You can use carousel ads to:

• Features multiple products that link to different landing pages. Give customers more options and help raise your click-through rate.
• Highlight multiple features of a single product. Show different product angles or details to better educate customers.
• Explain a process that how your business works.
• Sell the benefits. If your business is in the service industry, use images or videos that show the benefits or results of becoming a customer.

ii) Collection ad - Facebook collection ads are mobile-friendly ads. It allows five products in the ad. Your customers can discover, browse, and purchase from their phones in an immersive way.

 

iii) Video ads - When it comes to the right platform When it comes to finding the right platform to promote your video, Facebook is a reliable option. In fact, earlier in the year it was announced that Facebook has 100 million hours of video watched daily.

Video ads allow you to show your product virtually. Draw people’s attention with sound and motion, make a connection, and move people toward sales.  They're also great for increasing brand awareness and retargeting your ideal people. Then depending on how long someone watches your videos. Basically, it totally depends on the watch hours of the viewer.

 

iv) Canvas ads - Canvas ads help you shorten the distance between your message and the customer. They're helping businesses tell compelling brand and product stories in ways that are enjoyable and effective for both the customer and the business. 

 

 

 

 How do Facebook ad agencies manage their ad accounts?

First, let’s understand what is the Facebook Business Manager?

As the mane suggests, a Facebook business manager is a tool that allows you to manage multiple Facebook pages, business assets, and ad accounts, as well as Instagram accounts and product catalogs, in one place. It also allows you to grant full or partial access to team members based on their roles. This means you can seamlessly delegate tasks between multiple employees securely.

For a Facebook ad agency in India, this means you can link multiple clients' Facebook pages to your Facebook business manager account without linking your or your employees’ personal Facebook accounts as administrators.

Mainly they are managing their ad account in Facebook business Manager. They are using business Managers because -

a) You can create a separate account for a separate company and manage all the campaigns/clients from that account.

b) It divides your personal account ( and your personal ads account) from the ad accounts for those pages.

c) You can set up a separate billing method for each client.

d) It’s also good for keeping safe historical data if your individual client accounts get suddenly removed that could interrupt a key campaign and you’ll definitely lose your historical ad data.

e) If your client has already an ad account then request him to make you the advertiser of their account.

How much does it cost to advertise on Google Adwords in India?

The cost of advertising varies on many factors including your industry, product, competition in your space, etc. 

For example, an education institute selling professional courses will spend differently on PPC adverts than a real estate company selling a flat.

To determine use the keyword planner tool provided with Google Ads. It will give you a general idea about the kind of advertising spend you will incur. Moreover, the cost of advertising also depends on the professional who is managing your account. It all depends on how much you want to spend. Before defining the budget for your AdWords campaign, set the goal for your campaign and the ROI you want to achieve. To start with Google AdWords it's always better to go with a search campaign because the conversion rate will be much higher compared to the display network campaign. 

Do proper keyword research and competitor research so that it will help you to understand how much bid amount you have set for a keyword to achieve the top rank on the google search page. Once you start receiving clicks for your ads start to optimize the campaign accordingly so that you can lower your bid amount and still you can outrank the competitors on the google search page. 

Why Isn't there a defined Google ads price?

There is no defined Google ads price. This is because Google AdWords pricing in India depends on several variables like Customer life-cycle, industry, recent trends, industry, and more.

Let's have a look -

a) Industry - The price of Google ads varies as per the industry to which businesses belong. For example, the ads in legal, real estate, hospitality, eCommerce, accounting business service verticals, etc. are extremely competitive, and therefore, the CPC or cost per click is extremely high.

This is because, in these service verticals, one new client can yield around $ 1k-$10 k depending on the type of business. Therefore, marketers can easily pay higher CPC.

On the other hand, businesses in verticals like arts and entertainment have smaller CPC, and therefore, the Google Adwords prices for these verticals are comparatively low.

b) Current market trends - The current market trends also significantly determine the Google ads price. Changing consumer demands, dynamic market structure, and shifting consumer preferences directly impact the advertising requirements of respective business sectors. Hence, depending upon the overall growth scenario of business in the market, profits, and competition, the CPC for Google ads can vary.

c) Life cycle of customers - Google ads cost is also largely dependent on the life cycle of customers. For any big-ticket expenses, the potential customers go through a prolonged decision-making process. In order to retain the consumer's interest in your product and build demand, you will have to stay on top of your target customer's mind all throughout the decision-making process, which involves making multiple visits to your website, downloading content, etc.