How much does it cost to advertise on Google Adwords in India?

The cost of advertising varies on many factors including your industry, product, competition in your space, etc. 

For example, an education institute selling professional courses will spend differently on PPC adverts than a real estate company selling a flat.

To determine use the keyword planner tool provided with Google Ads. It will give you a general idea about the kind of advertising spend you will incur. Moreover, the cost of advertising also depends on the professional who is managing your account. It all depends on how much you want to spend. Before defining the budget for your AdWords campaign, set the goal for your campaign and the ROI you want to achieve. To start with Google AdWords it's always better to go with a search campaign because the conversion rate will be much higher compared to the display network campaign. 

Do proper keyword research and competitor research so that it will help you to understand how much bid amount you have set for a keyword to achieve the top rank on the google search page. Once you start receiving clicks for your ads start to optimize the campaign accordingly so that you can lower your bid amount and still you can outrank the competitors on the google search page. 

Why Isn't there a defined Google ads price?

There is no defined Google ads price. This is because Google AdWords pricing in India depends on several variables like Customer life-cycle, industry, recent trends, industry, and more.

Let's have a look -

a) Industry - The price of Google ads varies as per the industry to which businesses belong. For example, the ads in legal, real estate, hospitality, eCommerce, accounting business service verticals, etc. are extremely competitive, and therefore, the CPC or cost per click is extremely high.

This is because, in these service verticals, one new client can yield around $ 1k-$10 k depending on the type of business. Therefore, marketers can easily pay higher CPC.

On the other hand, businesses in verticals like arts and entertainment have smaller CPC, and therefore, the Google Adwords prices for these verticals are comparatively low.

b) Current market trends - The current market trends also significantly determine the Google ads price. Changing consumer demands, dynamic market structure, and shifting consumer preferences directly impact the advertising requirements of respective business sectors. Hence, depending upon the overall growth scenario of business in the market, profits, and competition, the CPC for Google ads can vary.

c) Life cycle of customers - Google ads cost is also largely dependent on the life cycle of customers. For any big-ticket expenses, the potential customers go through a prolonged decision-making process. In order to retain the consumer's interest in your product and build demand, you will have to stay on top of your target customer's mind all throughout the decision-making process, which involves making multiple visits to your website, downloading content, etc.