Why you need PPC marketing services for your business?

Digital marketing is all the rage now in the business world. Hence, it is not surprising to find it becoming a highly sought-after and competitive realm. As customers take their search online to find the product or services that they need, businesses going digital has become the need of the hour. Brands, both small and large, understand the importance of carving out their digital space if they want to survive amongst this stiff competition. Whenever you start a campaign, you will need to select keywords most relevant keywords to your service industry business. These will help you draw in more qualified leads by enabling your ads to appear whenever these keywords are searched for.

Types of PPC ad campaigns - 

The most common types of PPC ads are-

a) Search ads

b) Shopping ads 

c) Display ads

d)  Remarketing ads 

e) Video ads

f) Social ads

g) In-stream ads

You need PPC marketing services for your business because -

i) It's cost-effective & scalable- What makes this type of paid-for ad different than traditional forms of advertising, is that instead of paying a fixed price upfront you're paying per click your ad gets. You only have to pay when you get'' ad clicks'' by the people. PPC gives the control back to the business owners by allowing you to choose how your money is being spent, what keywords you bid on, and so on. Your budget can constantly be altered with PPC and you can also set a spending limit on each ad campaign you decide to initiate.

Google ads, the dashboard used for managing PPC ads in Google, offers extensive extensions for creating compelling ads. You can include extensions to make it easy for visitors to call your business, visit your website or provide details of where to find you. You decide which features to include or exclude based on your knowledge of your business and its customers.

ii) Targeting potential customers is easy- You want to pay for clicks from people who are likely to buy from you, and that's exactly what all PPC platforms allow you to do. Since PPC is a part of SEM, combined with SEO, it's a great way of targeting specific audiences through search engines like Bing and Google. With PPC, you can choose when and where your ads appear and who can see your ads. You can target the audiences according to your service's needs and wants. That's why PPC is an ideal choice when your business wants to target a specific market segment with a unique product or service. 

iii) Everyone is online - The covid health crisis forced limitations on physical interaction and pushed brands to create an online presence or strengthen their pull. With everything becoming available online from basic needs to work and school, your target audience is spending more screen time than ever before- broadening your lead pool.

iv) You see immediate results - Services like SEO take time to produce results. It can leave your service industry business anxiously awaiting to see if your campaign is successful. With PPC, you see immediate results.

From the time you launch your campaign, you can see how it is performing, such as how many people see your ad clicks and impressions. PPC gives you insight as to how your audience responds to your ad. Immediate results mean you can adjust your campaign according to your preferences. This helps you get the most out of your money and maximize your budget to get the best return on investment(ROI).

v) You get qualified leads - PPC is one of the best methods for driving in leads that are more likely to make a purchase. In fact, PPC visitors are 50% more likely to make a purchase than organic visitors.

These leads click on ads because they want to find the business that fits their needs best. They are ready to make a purchase but need to find the right business that fits their search. Therefore, keyword selection is so important. It helps you draw in leads that are the most interested in your service industry business. PPC is a great method to draw in leads that are more interested in your business. 

In a nutshell, PPC services enable you to:-

• Collect data that allows you to generate measurable results.

• Save more on advertising costs when you optimize your ad campaign

• Spend more wisely when you focus on what is working best

• Improve sales when you reach your customers who are most likely to convert.

How does PPC work?

PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, PPC is the process of advertising in the paid ads section of Google or other search engines' SERPS ( search engine results page). As the name suggests, you only pay when someone clicks on your ad and is led to the landing page you pre-set as the destination for them. 

One of the most popular forms of PPC is search engine advertising, which allows advertisers to pay for ad placement in a search engine's sponsored links. This works when someone searches for a keyword related to their business offering. 

How does PPC work? 

In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current cost per click(CPC) from your budget. Once your entire budget has been depleted, Google ceases to run your ads until you replenish your fund. There are several different types of Google ads including search  Ads, local search ads, display ads & Remarketing. 

How do you create a Pay-per-click Campaign?

The specific steps of creating a PPC ad will depend on the platform you're advertising though. In general, though here's what you'll need to do to create a PPC ad-

a) Understand your audience - This step is twofold. First, you'll want to understand who your audience is, and what attributes they share, such as where they live or their interest. You'll use this to define your targeting criteria. Next, you'll use these audience insights to inform your keyword research. What types of words and phrases does your audience use when looking for a brand or product like yours?

b) Choose your goals - Do you want to drive awareness, traffic, or conversations? Are you looking to promote a limited-time sale or support your marketing efforts on a more long-term basis? You can create campaigns for each of these goals. 

c) Select a campaign - On Googe, you can select from search PPC ads, which appear on the Google search engine results page. You can also use display ads, which are typically images and are particularly effective for remarketing campaigns. Finally, there are Google shopping ads, which have special results that highlight individual products. On social media, PPC ads can show up in the main feed, in stories, and more.