Facebook ads agency in India

Facebook ads agency in India 

 Do you want to generate more leads or sell your products & services through Facebook & Instagram?

 

Well, you don’t need to worry about it because Xtremeads. is the top-rated Facebook ads agency in India offering a fusion of services to serve the industry needs and give new heights to businesses. With ample experience, our Facebook ads agency has the team to set up & manage profitable ads on Facebook.

 

With our absolute dedication to helping small, medium, or individual businesses to drive positive outcomes as per their requirements, we have been successful in setting new standards for the services delivered. Our relentless efforts to meet our client’s expectations set us apart. We have proudly assembled a team of innovative thinkers and professionals in various digitally focussed areas, such as SEO (Search Engine Optimization), SMM (Social media marketing), Google Ads & Facebook ads. With the industry’s best knowledge, they are motivated to provide the best solutions to our clients. Contact our agency to get more details about our Facebook ads agency services & packages.

 

Why are Facebook ads necessary?

 

     i) It has 1.73 billion daily active users. So, you can reach a wide range of audiences.

 

     ii) $ 17.4 billion in ad revenue during Q1 of 2020.

 

     iii) More than 80 million businesses use Facebook pages.

 

     iv) The average CPC on Facebook is from rs.0.51 to rs.2.26.

 

     v) The average CPM is around rs.9.95.

 

    vi) It offers the best ROAS (return on ad spend).

 

     vii) You can start with any budget whenever you want.

 

    viii) It also helps you to advertise on Instagram.

 

    ix) It is very cost-effective compared to other social platforms ads. 

 

   x) Facebook still has the most flexible and versatile targeting capabilities of any social media platform. With Facebook, you can reach users by location, demographics, age, gender, interests, and much more. 

 

What are the most effective types of Facebook ads?

 

Our Facebook ad agency will help you to run all types of FB ads but knowing which types of Facebook ads will be most effective for you depends on the campaign objective.

 

Before you choose a Facebook ad type, you should first identify specific marketing goals that you will like to execute. So, note down your key marketing objectives.

 

Various types of Facebook ads include - 

 

i) Carousel ads( Multi-products ad)s - Create an ad with two or more scrollable images or videos.

 

    You can use carousel ads to:

• Features multiple products that link to different landing pages. Give customers more options and help raise your click-through rate.
• Highlight multiple features of a single product. Show different product angles or details to better educate customers.
• Explain a process that how your business works.
• Sell the benefits. If your business is in the service industry, use images or videos that show the benefits or results of becoming a customer.

ii) Collection ad - Facebook collection ads are mobile-friendly ads. It allows five products in the ad. Your customers can discover, browse, and purchase from their phones in an immersive way.

 

iii) Video ads - When it comes to the right platform When it comes to finding the right platform to promote your video, Facebook is a reliable option. In fact, earlier in the year it was announced that Facebook has 100 million hours of video watched daily.

Video ads allow you to show your product virtually. Draw people’s attention with sound and motion, make a connection, and move people toward sales.  They're also great for increasing brand awareness and retargeting your ideal people. Then depending on how long someone watches your videos. Basically, it totally depends on the watch hours of the viewer.

 

iv) Canvas ads - Canvas ads help you shorten the distance between your message and the customer. They're helping businesses tell compelling brand and product stories in ways that are enjoyable and effective for both the customer and the business. 

 

 

 

 How do Facebook ad agencies manage their ad accounts?

First, let’s understand what is the Facebook Business Manager?

As the mane suggests, a Facebook business manager is a tool that allows you to manage multiple Facebook pages, business assets, and ad accounts, as well as Instagram accounts and product catalogs, in one place. It also allows you to grant full or partial access to team members based on their roles. This means you can seamlessly delegate tasks between multiple employees securely.

For a Facebook ad agency in India, this means you can link multiple clients' Facebook pages to your Facebook business manager account without linking your or your employees’ personal Facebook accounts as administrators.

Mainly they are managing their ad account in Facebook business Manager. They are using business Managers because -

a) You can create a separate account for a separate company and manage all the campaigns/clients from that account.

b) It divides your personal account ( and your personal ads account) from the ad accounts for those pages.

c) You can set up a separate billing method for each client.

d) It’s also good for keeping safe historical data if your individual client accounts get suddenly removed that could interrupt a key campaign and you’ll definitely lose your historical ad data.

e) If your client has already an ad account then request him to make you the advertiser of their account.

How much does it cost to advertise on Google Adwords in India?

The cost of advertising varies on many factors including your industry, product, competition in your space, etc. 

For example, an education institute selling professional courses will spend differently on PPC adverts than a real estate company selling a flat.

To determine use the keyword planner tool provided with Google Ads. It will give you a general idea about the kind of advertising spend you will incur. Moreover, the cost of advertising also depends on the professional who is managing your account. It all depends on how much you want to spend. Before defining the budget for your AdWords campaign, set the goal for your campaign and the ROI you want to achieve. To start with Google AdWords it's always better to go with a search campaign because the conversion rate will be much higher compared to the display network campaign. 

Do proper keyword research and competitor research so that it will help you to understand how much bid amount you have set for a keyword to achieve the top rank on the google search page. Once you start receiving clicks for your ads start to optimize the campaign accordingly so that you can lower your bid amount and still you can outrank the competitors on the google search page. 

Why Isn't there a defined Google ads price?

There is no defined Google ads price. This is because Google AdWords pricing in India depends on several variables like Customer life-cycle, industry, recent trends, industry, and more.

Let's have a look -

a) Industry - The price of Google ads varies as per the industry to which businesses belong. For example, the ads in legal, real estate, hospitality, eCommerce, accounting business service verticals, etc. are extremely competitive, and therefore, the CPC or cost per click is extremely high.

This is because, in these service verticals, one new client can yield around $ 1k-$10 k depending on the type of business. Therefore, marketers can easily pay higher CPC.

On the other hand, businesses in verticals like arts and entertainment have smaller CPC, and therefore, the Google Adwords prices for these verticals are comparatively low.

b) Current market trends - The current market trends also significantly determine the Google ads price. Changing consumer demands, dynamic market structure, and shifting consumer preferences directly impact the advertising requirements of respective business sectors. Hence, depending upon the overall growth scenario of business in the market, profits, and competition, the CPC for Google ads can vary.

c) Life cycle of customers - Google ads cost is also largely dependent on the life cycle of customers. For any big-ticket expenses, the potential customers go through a prolonged decision-making process. In order to retain the consumer's interest in your product and build demand, you will have to stay on top of your target customer's mind all throughout the decision-making process, which involves making multiple visits to your website, downloading content, etc.