How do Google display ads drive results?

What are Google display ads?

Basically, Display ads are the visual banner ads you see on advertising-supported sites everywhere.

The display network reaches over 90% of global internet users expanding across 2 million sites.

Google display ads have a massive reach allowing you to target web users on thousands of websites across the internet including Youtube, news sites, and niche blogs alike.

Display ads can be found everywhere you go across the internet. They offer effective ways to market your business and brand. Those banner ads pop up as you scroll through your favorite website, social media platform, the sleek advert as you watch on youtube videos. These all are part of google display ads. There are a host of different types of digital display ads available and they span responsive, image, video, app promotion, shopping, and more.

Now, the question is how do Google display ads work?

It's really very simple. Large and small businesses buy ad spaces through providers including Google, Bing, and many more. Google Adwords is the most popular of them and the Google display network reaches 90% of consumers who browse online.

You can target potential customers based on factors like interests,keywords, and websites and apps you would like to appear on, as well as the usual demographic targeting, making it useful for whatever campaigns drive your business goals.

Benefits of Google display ads -

i) Target your potential customers - There are two types of targeting: Themes, which allow ads to be displayed on websites of the same subject; and interests, which attract web users interested in particular topics, even if they are not on pages related to the topic.

ii) Develop your reputation - You want to promote your business, products, and services while developing a positive reputation with your target audience.

 In order to have a strong visual impact, use images or video ads that will attract the attention of your target audience. Google offers a pre-formatted, responsive ad creation tool available to assist you with the task. Responsive ads can be useful as they automatically adapt to ad spaces on the web. You have the opportunity to showcase your brands.

iii) Increase your sales - You want your potential clients to automatically think about your business when they are ready to purchase.

While creating your image ads, be sure to mention your promotional offers and competitive advantages. This helps attract attention. Use a simple design and include a button or call-to-action.

iv) Loyalty - You want to show your ads to consumers who have already visited your website(without conversion) and want to remind them your business exists.

Remarketing your campaign allows you to reconnect with people who have previously visited your website or added something to a shopping cart without performing the desired action.

Encourage consumers to return to your page and keep them informed about your current offers and promotions. This will help solidify a connection and create a feeling of loyalty.

v) Higher conversions rate - This greater brand exposure leads to higher conversion rates for your display advertising campaigns. Keeping your brand at the top of customers' minds will increase your chances of future sales.

What is the importance of Google ads?

        WHAT IS THE IMPORTANCE OF GOOGLE ADS?

The importance of Google ads are listed below :

i) Target your ads - Targeting your keywords gives the ability to show your ads to reach people with specific interests - namely, people who are interested in your products and services - show them relevant ads.

Google ads offer different ways of targeting which we'll go into more detail about later.

For now, here is a look at the choices that you have with online ads that can make your marketing campaigns even more targeted.

ii) Choice of keywords - Words or phrases related to your products and services are used to show your ads when customers search for those terms or visit relevant websites. So, the choice of the right keywords is very necessary.

iii) Ad location - Show your ads on the Google search results page & websites that are part of the google search and display networks.

iv) Devices - Your ads should appear on all types of devices.

v) Control your costs - Google ads give you access to how you spend your money. There are no criteria for the maximum or minimum amount. It totally depends on your budget how much amount you want to spend on your google ads.

vi) Manage your campaigns - Google ads offer you tools to easily manage and monitor your google accounts according to you. 

You can use Google ads editor to manage, edit, download the information, edit your campaigns offline and then upload your changes to Google ads.

Also, you can hire xtremeads.in to manage your campaigns in an effective way.

vii) Ad, location, and language - Choose the age, geographic location, and language of your targeted customers.

viii) Build brand awareness - Google ads help you to build your brand awareness.

Reinforcing your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. Trust is what will ultimately earn you purchases and loyal customers.

Digital Marketing in India

            WHAT ARE PPC MANAGEMENT SERVICES?

Basically, PPC management gives you the chance to rank your website at the top of the search bar. Google ads are one of the fastest ways to generate customers with a positive ROI.  

Before we dive in, let's understand what exactly PPC management is & what it means?

What is PPC management?

PPC management is the process of managing a company's PPC strategy & budget. With PPC  ad management, you manage your campaign in-house or with the help of a PPC ads agency like xtremeads. Whether you want to increase conversions, traffic to your website, or both, our tech-enabled PPC management services will help you to reach your goals.

A PPC expert (or agency ) usually takes care of the following tasks:-

i) Keyword research - Uncovering & identifying the right keywords that your target audience is searching for.

The right choice of keywords will automatically help you to increase your keywords ranking. So, You must know how you can improve it with the help of this article https://qr.ae/pGzDIk. 

ii) PPC monitoring - Measuring each campaign & keyword for effectiveness.

iii) Competitor analysis - Analysis of your competitor is very necessary for any kind of business. It will help you to find your strength & weakness of the business, which keyword they are targeting, and the types of ads they are using. After analyzing these all you will be able to uncover the gaps they can fill in their own.

iv) Campaign optimization - Monitoring campaign structure and optimization based on top-performing keywords. 

For eg - if 10 % of keywords bring the majority of business, you must want focus on those keywords to boost ROI.

v) Brand awareness - If you have a new business or you want to start up.PPC will help you to brand building of your business.