What is Remarketing in digital marketing?

Remarketing in digital marketing is a type of online advertising in which businesses connect with and target users who have previously interacted with their website or other content. It's one of the most popular and effective marketing strategies as it allows businesses to boost their revenue cost-effectively. This is possible because only users who've previously shown some interest in your brand or business are targeted in remarketing. Simply put, in remarketing campaigns, ads are shown only to those who have an interest in your product or services and remind users that we are there for them.

Advantages of Remarketing in digital marketing:-

Apart from soaring return on Investment, the following reasons contribute to making remarketing one of the most effective digital marketing strategies.

a) Customisation - Ads are shown to users are particularly designed to match their requirements based on their past internet searches. Doing this allows businesses to hit the target audience by advertising the right product or services to the right audience.

b) Website Traffic - Remarketing campaigns work effectively in redirecting traffic to your website, which can be quite favorable for your website SEO.

c) Conversions - It is projected that more than half of the internet users visit up to four different websites before making a purchase decision; remarketing allows businesses to appear on stage during this time along with a fitting offer to attract the attention of the buyer and make a purchase.

d) Segmentation - Ads of a remarketing campaign are only displayed to qualified prospects or individuals who have already exhibited a real interest in a product or service.

e) Large-scale reach - You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.

f) Campaign statistics - You'll have reports of how your campaigns are performing, where your ads are showing, and what price you're paying.