How do Google display ads drive results?

What are Google display ads?

Basically, Display ads are the visual banner ads you see on advertising-supported sites everywhere.

The display network reaches over 90% of global internet users expanding across 2 million sites.

Google display ads have a massive reach allowing you to target web users on thousands of websites across the internet including Youtube, news sites, and niche blogs alike.

Display ads can be found everywhere you go across the internet. They offer effective ways to market your business and brand. Those banner ads pop up as you scroll through your favorite website, social media platform, the sleek advert as you watch on youtube videos. These all are part of google display ads. There are a host of different types of digital display ads available and they span responsive, image, video, app promotion, shopping, and more.

Now, the question is how do Google display ads work?

It's really very simple. Large and small businesses buy ad spaces through providers including Google, Bing, and many more. Google Adwords is the most popular of them and the Google display network reaches 90% of consumers who browse online.

You can target potential customers based on factors like interests,keywords, and websites and apps you would like to appear on, as well as the usual demographic targeting, making it useful for whatever campaigns drive your business goals.

Benefits of Google display ads -

i) Target your potential customers - There are two types of targeting: Themes, which allow ads to be displayed on websites of the same subject; and interests, which attract web users interested in particular topics, even if they are not on pages related to the topic.

ii) Develop your reputation - You want to promote your business, products, and services while developing a positive reputation with your target audience.

 In order to have a strong visual impact, use images or video ads that will attract the attention of your target audience. Google offers a pre-formatted, responsive ad creation tool available to assist you with the task. Responsive ads can be useful as they automatically adapt to ad spaces on the web. You have the opportunity to showcase your brands.

iii) Increase your sales - You want your potential clients to automatically think about your business when they are ready to purchase.

While creating your image ads, be sure to mention your promotional offers and competitive advantages. This helps attract attention. Use a simple design and include a button or call-to-action.

iv) Loyalty - You want to show your ads to consumers who have already visited your website(without conversion) and want to remind them your business exists.

Remarketing your campaign allows you to reconnect with people who have previously visited your website or added something to a shopping cart without performing the desired action.

Encourage consumers to return to your page and keep them informed about your current offers and promotions. This will help solidify a connection and create a feeling of loyalty.

v) Higher conversions rate - This greater brand exposure leads to higher conversion rates for your display advertising campaigns. Keeping your brand at the top of customers' minds will increase your chances of future sales.