How much do Google ads cost in India?

 Before heading towards the minimum budget for Google ads in India firstly, let's understand what is Google Adwords?

Google Ads (previously known as Google Adwords) is the Google search advertising platform that allows businesses to display concise advertisements, videos, product listings, or service offerings to potential customers. A search ad appears above the organic search results to offer businesses the chance to entice potential customers.

Anytime a person searches for something online, they will often find Google PPC ads appearing. Google Ads can appear in many forms, including search engine ads, display ads on non-search sites, Google maps ads, youtube ads, and in some mobile apps.

One key benefit of Google Ads is that they are pay-per-click, meaning that advertisers don't pay the cost of Google Ads when the Google PPC ad is displayed. An advertiser is only charged a fee for the Google ads cost when someone clicks on their ad.

Now, it's time to understand how much do Google ads cost in India?

Does posting videos, interacting with influencers, or writing content isn't performing well as you have expected? Clearly, Marketing strategies don't offer you success in one night. It takes months for a strategy to work effectively for you.

If you are new in the market, you've to wait a lot to get your first lead. In case you want speedy results for your efforts, you have to go with PPC Ads. PPC advertising in India helps you to get Clicks, leads, and conversions in minimal time.  

a) First, start with a test Budget. 

When you're just starting out, you'll want to contain your costs, because you don't know what's going to work. You're in testing mode. It's possible that your initial test campaign will be profitable but you may only break even, or you may lose a little money. We've created a lot of campaigns that were profitable right out of the gate, but you shouldn't expect this to happen, instead, your mindset should be that you're investing in market research. 

With your initial testing, you'll gain insights into what ad messages are resonating with your target market, and you'll also learn what keywords are converting into qualified leads and customers, Plus, you'll be able to test which messages on your landing pages are working best for converting clicks into leads and customers.

b) Focus on ROI, Not cost 

If you want to be the dominant advertiser in your market, you can just focus on managing costs- you must focus your energy on maximizing your return on investment (ROI) from advertising.

Conclusion - You can not tell any defined amount that Google ads will charge to run ads. It all depends on how much you want to spend. Before defining the budget for your AdWords campaign set the goal for your campaign & the ROI you want to achieve. 

It is a platform to run ads and they do provide an option of a custom budget. So, you can always set the budget according to you. If you are targeting the right audience and your ad is perfect, then you will surely get a good return on investment which will define all the costs that have been spent.